For my digital artefact I decided to follow a recent hobby that I picked up in the last year. Gundam plastic Model kits or Gunplay is a series of model kits designed around the famous Gundam amines throughout the years. My DA focused more on the aspect of customising these kits in order to alter the looks either completely or slightly to enhance them. Many people I have spoken to had never heard of these kits as they are and the media surrounding them are few and far between with a large amount of video content being largely Japanese focused.
I believe my DA has contributed mainly to the R/Gunpla subreddit where I made posts showing off my own kits, tips I had for others when customising their kits and requesting information and tips to do better work myself. As my niche was more focused around the customisation aspect i believe I have assisted some in encouraging how to do it themselves and as posts where others can share their experiences. While my digital artefact assisted others with information regarding customisation I will admit it doesn’t do much in the way of bringing in new audiences to the niche. It is mainly focused on those already into the Gunpla hobby. Now this isn’t to say that it cant bring people in as I know from personal experience that I got into the hobby and niche from seeing a post for a fully painted and customized kit while scanning through the popular tab on Reddit.
Autoethnography described as “the approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience” (Ellis, Carolyn; Adams, Tony E. & Bochner, Arthur P. (2010). Autoethnography: An Overview) Understanding the history and process of autoethnography was an important process for creating this digital artefact. Being a BCM student I have made a few digital artefacts in my day but never have I really had to analyse how the niche I chose for this digital artefact works and how to analyse it through autoethnography. In listening to Genevieve Bell in her talk about “being a human in a digital world” her topic of community really struck me as interesting. She describes how humans naturally want to be part of a community, we want to be in a community of people who share common interests and discuss these interests. Looking at my niche, I found a community all share the common interest in building, customising and showing off their Gunpla, a community where we can talk about feelings and issues people have with kits and sympathise with each other. This helped me understand more when making my posts as I had the knowledge that people engaging with my posts will likely already understand the terminology used and sympathise with certain issues
Ethnography is an understanding that I am new to. In everyday life I am a frequent viewer and consumer of content from YouTube videos about gaming and movies to news content but I had never thought about the content when looking at content in an autoethnographically thought process. As a consumer of content, I just … consumed the content and never gave it a second thought. Now that I understand the concepts used to analyse content from an auto ethnographical perspective, I was able to increase my awareness of the content and enjoy it that much more. Following with the key concepts of Perspective, Problematising, Approaching, Conceptualising , Contextualising, Mapping, Narrowing, Exploring, Including, Comparing, Contrasting, Reflexivity, Sensitivity and Flexibility I was able to asses and analyse the niche I wanted to follow and understand what was already provided by other creators on the platforms I chose and what I could bring to the table. This being a completely new way of thinking came with some challenges in adjusting my way of thinking about the niche and the hobby I have come to love so much.
As mentioned in my blog post for my pitch. I explained that I wanted to create a persona that was friendly, casual and chatty and for the most part I believe I achieved this in my posts and comments made. I never tried to insult anyone and took feedback and tips from comments and used them in my hobby (they were extremely helpful) I will admit I was inconsistent in my posting and didn’t successfully stick to the schedule I outlined in my pitch I still believe I managed to make posts following the main customisations I wanted to try. These main topics being Stickers that come with the kits, Special decals that are more complicated to apply, filling in gaps with a panel liner and of course fixing parts that were broken. As someone who is early in this hobby these are the main tricks to enhance the basic kits that anyone can pickup with little cost. Based on how I have gone with the flow of helpful comments I have received from other people in relation to these tricks i will continue to hone my skills and move on to more complicated techniques while posting about them with my tips.
In relation to the niche I was following it was hard to find platforms to make my posts. As they were not videos I could not use the popular YouTube to post content however if this was pre-covid and before my part time job I would have had more time to format my content into a video format. Reddit was an obvious choice for posting content as people followed subreddits and would come across the content just be scrolling through a page. I attempted to use Instagram which I am deeming a failure as Instagram is very much a platform where you search for specific people to follow and not content as a whole. I should have gone down the twitter pathway with using hashtags however in conversations with friends and family that use Twitter and my own usage, users mainly follow creators and rarely sift through hashtags.
For me Reddit was a major success in relation to getting views on my posts, comments and shares. It was also a major help that Reddit includes its own post insights tracking as I am able to see the amount of people who viewed my posts, the upvote rate and shares people made.

This is an example of one of my posts which resulted in 5.3k people viewing my post. 96% of votes on the post being up votes and a share where someone has forwarded this post elsewhere.
Something thing that really surprised me with my DA was how quickly people responded to my posts. The below image is a comment made by someone within 2 mins of me creating my original post and it was extremely helpful and knowledgeable in relation to the technique I was following at the time

This built my understanding that this subreddit was constantly being viewed by users. Often times I would get a comment shortly after posting and they would continue intermittently throughout the day and even through to late evenings leading me to believe that it is a worldwide viewed subreddit.
One of my more successful posts was relating to one of the most common techniques to enhance one of the Gunpla kits. Panel lining as it is known uses a particular type of ink that flows through seams to add more detail than there usually is. For this post I explained how I did the process and how I swapped to a special marker for larger seams. Comments then flowed in giving extra tips that everyone can view.


For some extra sweet audio content click here
DA link Reddit
DA link Instagram
Being Human in a Digital World – Genevieve Bell (2015) YouTube. YouTube. Available at:
Cooper, R. and Lilyea , B.V. (no date) I’m interested in autoethnography, but how do I do it? – nsuworks. Available at: https://nsuworks.nova.edu/cgi/viewcontent.cgi?article=5288&context=tqr.
Fqs View of autoethnography: An overview: Forum qualitative sozialforschung / forum: Qualitative social research, View of Autoethnography: An Overview | Forum Qualitative Sozialforschung / Forum: Qualitative Social Research. Available at: https://www.qualitative-research.net/index.php/fqs/article/view/1589/3095








